Sales and Marketing Alignment When AI Sits in Both Seats

Sales and marketing alignment has been B2B's favorite unsolved problem for twenty years. Now AI just raised the stakes: SDRs run AI-powered outbound, marketing generates pipeline with agents, and nobody's sure who owns what anymore. We discuss what SLAs look like in 2027, why the MQL is finally dying as the currency between teams, and how the best revenue organizations are redesigning the handoff when software, not people, does most of the passing. If your pipeline meetings still turn into finger-pointing sessions, start here.

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Eswar Singavarapu, Senior GMT System Engineer at Fivetran

  • Suzy K, Sr Global Digital Marketing Manager atCloudflare

  • Melissa McCann-Tilton, President & CRO at Criteria Corp

  • (+2 seats available)


 

September 9th 4PM (BST)
Online

 
 
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Sales and Marketing Alignment When AI Sits in Both Seats

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Demand Creation vs Demand Capture