PLG vs SLG: Rethinking Go-To-Market in B2B Startups

In this upcoming episode of B2B Marketing Futures, we’ll explore how Product-Led Growth (PLG) and Sales-Led Growth (SLG) are shaping the future of B2B go-to-market strategies. Drawing from the experiences of leaders who have built programs at companies like Stripe, MongoDB, and Commvault, the discussion will focus on what it really takes to implement and scale PLG while balancing it with traditional sales efforts.

We’ll cover how organisations are using product and account signals to inform sales engagement, the challenges of aligning teams around a PLG motion, and how attribution, compensation models, and cross-functional coordination can make or break success. We’ll also examine when PLG strategies break down and why SLG still plays a critical role in complex buying environments.

This episode will offer a practical, nuanced conversation for marketers and growth leaders navigating the space between self-serve and high-touch sales models.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Ishita Jariwala, Former Head of Startup Programs at Stripe and MongoDB

• Meshach Cisero, Former Head of Product-Led Growth at Commvault

• (+3 seats available)

July 16th 6PM (UK) / 10 AM (PT)
Online