B2B GTM in the AI Era: What CMOs Are Betting Their 2027 Budget on

 Enough about what AI can do. This episode is about where the money's actually going. We sit down with marketing leaders making real budget calls: headcount versus tooling, brand versus pipeline, what they're promising their CEOs, and what they protect when finance comes asking for cuts. An honest conversation about the bets CMOs are making for 2027, which ones are already paying off, and which "AI transformation" line items are quietly getting killed.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Emily Hughes, Head of Growth at Crux

• Lauren Luen, Founder and CEO at The Nervous System LLC

• Allie Collins, Chief Marketing Officer at Betterworks

• (+2 seats available)

September 2nd, 4PM (BST)
Online