If AI Makes Marketing Easy, Why Is Growth Still Hard?
A discussion about the gap between marketing productivity and actual commercial growth. AI can help teams produce more content, launch more campaigns, and analyze more data, but that does not automatically create differentiated positioning, better targeting, or stronger demand.
Core Questions:
* Why does more marketing output not necessarily translate into more growth?
* What are the hard problems in B2B growth that AI does not automatically solve?
* How should marketing leaders avoid confusing efficiency with effectiveness?
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Daniel Talbot, Senior Marketing Director at IFS
Carl Carell, Co-founder and CRO at GetAccept
Bettina Berntsen, CMO at SuperOffice
(+2 seats available)
July 2nd, 5:00 PM GMT
Online