Brand Is the Last Thing Left: What B2B Marketers Will Do in 2030
A big-picture episode on the future of B2B marketing as execution becomes increasingly automated. The central argument is that brand, narrative, trust, taste, and market understanding may become more important precisely because the mechanics of marketing become easier to copy.
Core questions:
If AI commoditises execution, does brand become more important or less important?
What will separate high-performing B2B marketing teams from average ones by 2030?
How should marketers build brand in categories where buyers are rational, risk-averse, and under pressure to prove ROI?
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Gautham Pandiyan, Head of Partnerships - Solution Partners, Affiliates & Cloud Alliance at Pendo.io
Vidhyashankar Ganapathy, VP Global Marketing at Quinnox
(+3 seats available)
July 9th, 5:00 pm GMT
