Why LinkedIn Leads Are Getting More Expensive, And What To Do Instead

A practical episode on the rising cost and declining efficiency of LinkedIn as a default B2B growth channel. The conversation should unpack why costs are increasing, why targeting can be weaker than marketers assume, and how teams can diversify their media mix without losing B2B precision.

Core questions:

1. Why have LinkedIn leads become more expensive for many B2B teams?

2. Where does LinkedIn still work well, and where is it being overused?

3. What should marketers do instead if they need efficient demand creation at scale? 

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Ellen Marken, Lead Marketing Manager at Synergy Learning

• Emily Hughes, Head of Growth at Crux

• Jill Wise, Senior Marketing Propositions Manager at Mitie

• (+2 seats available)

June 25th, 5:00 PM GMT
Online