Demand Creation vs Demand Capture

1) Where do you focus your marketing efforts today, on creating demand or capturing it?
We will open with a quick pulse check. Do you lean toward a 50/50 split, 60/40, or do you reject the split altogether?

2) What strategies have worked best for you in building long-term brand awareness and engagement?
This is a chance to share top-of-funnel tactics, brand-led initiatives, and creative bets that helped shape awareness or differentiation.

3) What strategies have worked best for you in capturing demand?
From paid search to content, sales enablement or retargeting, what has helped you turn interest into pipeline?

4) What does the right balance between demand creation and demand capture look like for your organisation?
Has that balance changed as you have scaled? Does it vary by region, segment, deal size, or maturity?

5) How do you connect long-term brand initiatives with pipeline and revenue goals?
We will close by discussing how you link brand-led work to performance metrics and business outcomes.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Laura Troncoso, Senior Manager, Events Demand Generation at AVEVA

• (+4 seats available)

March 18th, 5:00 PM GMT
Online