Getting Real Value from Intent Data: 6sense, clay, and what Nobody tells you

Intent platforms promise to tell you who's in-market before your competitors know. The reality? Most teams pay six figures for signals nobody acts on. In this episode, we go deep on separating signal from noise: how to build ABX plays your sales team will actually run, what a realistic 90-day success plan looks like after implementation, and the honest conversation about when that intent contract simply isn't worth it. Practical scoring frameworks, orchestration examples, and hard-won lessons from operators running intent at enterprise scale.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Linda Pfaff,B2B marketing leader at Rackspace

• Nima Asrar Haghighi, VP of Demand Generation at Navan

• (+3seats available)

August 12th, 4:00 (BST)
Online