B2B GTM in the AI era
AI now makes it possible to speak directly to every account with 100% personalised pain points. This shift is forcing a fundamental rethink of how we build pipeline and what role traditional digital advertising should play.
We’ll explore:
Are traditional digital ads still relevant in an AI-first world?
Is the art and creativity of advertising under threat, or about to be redefined?
How can hyper-personalisation make advertising more powerful, not less?
Do we need to rethink GTM from the ground up, and if so, how?
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Lisa Schwartz, Al Growth Marketing Global Leader at Digitate
Meshach Cisero, Head of Product-led Growth at Commvault
Omair Izhar, Marketing Operations & Technology Manager at Miro
(+2 seats available)
October 2nd 5:00 PM (UK)/ 9:00 AM (PT)
Online