1) What does being the underdog look like in your world, and what makes it so hard to compete against a bigger, better-funded rival?
2) If you can't outspend or out-shout the competition, how do you build credibility and get noticed?
3) With limited resources, how do you decide where the money goes: headcount or tooling, build or buy, brand or pipeline?
4) What advice would you give to a marketing leader who has just realised they're the underdog in their category?
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Charles Studt, CMO at Delight.ai & Sendbird
Efrat Ravid,Operating Partner at Goldman Sachs, former CMO at Quantum Metric, Contentsquare & ClickSoftware
Rolf Tjalsma, Fractional CMO for B2B SaaS companies across Europe, currently VP Marketing Europe at Causeway Technologies
(+2 seats available)
November 10th -4:00 PM (BST)
Online
