1) How has AI search changed the way buyers find you, and what are your biggest challenges because of it?
2) If traffic is the wrong scoreboard, what should we be measuring instead, and how do you connect search to pipeline and revenue?
3) What does a revenue-first content strategy look like in practice, and what actually lasts when so many teams are trying to game the system?
4) What advice would you give to B2B marketing teams that want organic to become a primary revenue driver in the AI era?
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Aaron Gingras, Director of Digital Marketing at Lob
Phil Robinson, CMO at Lepide
Sebastien Edgar, VP of Digital Marketing at Liferay
(+2 seats available)
November 9th, 12 PM (BST)
Online
