Sales and Marketing Alignment

Sales and Marketing Alignment is a classic topic for the PrecisionPunks community, and it is becoming even more relevant as many B2B companies transition from sales-led to marketing-led growth. But how can you ensure seamless alignment in both strategy and execution?

We’ll discuss the importance of collaboration at the leadership level, sharing insights on navigating organizational shifts, maintaining political power, and demonstrating the value of marketing-driven leads.

We’ll also delve into Tactical Alignment, focusing on how to optimize the sales pipeline using tools like CRM, intent data, and advanced analytics. Learn how to tackle common challenges such as maintaining high-quality attribution, managing CRM data integrity, and leveraging analytics to prove the impact of your marketing efforts.

Share what has worked for you, and what remains a challenge, while learning best practices from your peers.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Peter Sutton, Principal Consultant at Sutton Marketing Strategies

• Jeffrey Boggess, Senior Product Marketing Manager at Checkr, Inc.

• Sonia Mehta Sidhpura, Divisional VP and Director of Product Marketing at Segment

• Mary Voitovych, Head of Growth Marketing, Financial Services at Creatio

• (+1 seat available)

June 25th 07:00 PM (UK)/ 11:00 AM (PT)
Online