A commercially sharp episode about wasted spend in B2B paid social: poor-fit accounts, irrelevant impressions, vanity clicks, broad targeting, and optimisation against the wrong signals. This should feel diagnostic and practical, with a clear link to improving pipeline quality rather than just reducing media waste
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Clay Walsh, Head of Marketing, XR at Autodesk
Tim Indencleef, Head of Demand Generation at GoodHabitz
Elena Parangoni, Director of Demand Generation at SimScale
(+2 seats available)
November 4th 4PM (BST)
Online
