The B2B Marketing Team of 2028: Smaller, Senior, and AI-Native

The question every CMO is asking in private: how do I structure my team when AI does the work of three coordinators? In this episode, we talk openly about which roles are disappearing, which skills are becoming critical (taste, judgment, orchestration), and the genuinely hard problem of developing junior talent when entry-level work is done by agents. Plus: how to lead your team through this transition without destroying morale, and what the org chart of a top-decile B2B marketing team looks like in 2028.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Jill Wise, Senior Marketing Propositions Manager at Mitie

• Emily Hughes, Head of Growth at Crux

• (+3 seats available)

October , 28th 4PM (BST)
Online