The Hidden Waste Inside B2B Paid Social

A commercially sharp episode about wasted spend in B2B paid social: poor-fit accounts, irrelevant impressions, vanity clicks, broad targeting, and optimisation against the wrong signals. This should feel diagnostic and practical, with a clear link to improving pipeline quality rather than just reducing media waste.

Core questions:

Where does most wasted spend in B2B paid social actually come from?
Why do platforms optimise towards engagement rather than commercial fit?
How can marketers distinguish between cheap clicks, real demand, and future pipeline?

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Alexander Walmsley, CRM Marketing Manager at Multiverse

• Rob Maiale, Associate Director, Digital Content & Inbound Marketing at Precision for Medicine

• Ethan Laser, Senior Product Marketing Manager at Qualtrics

• (+2 seats available)

July 16th, 4:00 PM GMT
Online