Sales and Marketing Alignment

1. Where do you see the biggest breakdowns in sales and marketing alignment today?
   We’ll open by examining the core pain points, ranging from misaligned definitions of leads, gaps in data hygiene, inconsistent routing, lack of visibility, and unclear expectations around follow-up and attribution.

2. What frameworks, rituals, or processes have helped you build alignment in your teams?
   Whether it’s your “white-glove” ABM rituals, pipeline reviews, monthly planning cycles, content co-creation, or data governance processes, this is an opportunity to share repeatable practices that have reshaped collaboration.

3. How do you ensure that messaging, campaigns, and data strategies actually support sales outcomes?
   Here we’ll explore the systems and methods you use: qualification models, CRM workflows, content loops, planning cadences, or cross-functional stakeholder engagement to keep programmes tied to commercial impact.

4. If you could fix one thing about the sales and marketing relationship in your current or past roles, what would it be?
   A chance to zoom out. What fundamental shift (structural, cultural, or operational) would unlock meaningful progress?

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Ahmed Khalifa, Global Growth Marketing Manager at MHR

• (+ 4 seats available)

May 7th, 6PM (GMT)
Online