Demand Creation versus Demand Capture
Demand creation is the strategic process of engaging with potential customers well before they're in the buying phase, aiming to educate, entertain, and build a connection. This approach leverages content such as websites, product tours, and social proof to generate interest and establish a need for your product or service among those not yet looking to purchase.
Demand capture, on the other hand, targets the segment actively seeking solutions, capitalizing on the interest and awareness built during the demand creation phase. It's about ensuring your solutions are visible and appealing when these ready-to-buy prospects search for options, converting generated interest into sales.
In our upcoming episode, we'll dive deeper into balancing demand creation with demand capture, featuring insights from Marketing Directors at leading firms like The Economist, Infobip and Exclaimer. This discussion promises to offer actionable strategies for effectively attracting and converting your target audience, essential for any business looking to grow in a competitive landscape.
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Jakki Jakaj, Director, Growth & Regional Marketing (North America) at dbt Labs
(+4 seats available)
September 24th 6 PM (UK) / 10 AM (PT)
Online
