B2B GTM in the AI Era

Upcoming Episode
Written By Joaquin Dominguez

AI now makes it possible to speak directly to every account with 100% personalised pain points. This shift is forcing a fundamental rethink of how we build pipeline and what role traditional digital advertising should play.

We’ll explore:

  • Are traditional digital ads still relevant in an AI-first world?

  • Is the art and creativity of advertising under threat, or about to be redefined?

  • How can hyper-personalisation make advertising more powerful, not less?

  • Do we need to rethink GTM from the ground up, and if so, how?

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Paul Taylor, Chief Marketing Officer, Senior Vice President at SS&C Blue Prism (Gardening)

  • Penry Price, Founder and Managing Partner at Charcoal Advisors LLC

  • Sydney Sloan, Chief Marketing Officer at G2

    (+ 2 seats available)

 

November 19th, 7:00 PM (UK)/ 11:00 AM (PT)
Online

 
 
Joaquin Dominguez
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Digital Strategy in Complex B2B: Navigating Multi-Channel Targeting and Brand Identity (Copy)