A practical conversation about running B2B go-to-market while AI keeps changing the rules. Creating content is almost free now; deciding what to create, for whom, and where the budget goes is the hard part. We'll cover rebuilding a brand and defining a new category mid-flight, reaching technical buyers who leave almost no digital footprint and trust peers over ads, why proprietary data is the real advantage in AI search, and how to judge pipeline and attribution on messy data when no bet can run longer than a few months.
Core questions:
How do you redefine your category and rebuild your brand while the business is already changing direction?
If anyone can create content at scale, what makes yours defensible, and how do you decide what is worth creating?
How do you reach and measure buyers you can barely see, and where should budget go when every commitment has to be short?
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Patrick Thomas, Vice President Marketing at Backblaze
Matt Davis, Channel Campaign & Demand Generation Manager at Cetera Financial Group
(+3 seats available)
November 17th, 3 PM (BST)
Online
