Unlocking the Potential of B2B Marketing: Leveraging Data, Creativity, and Partnerships for Meaningful Customer Connections

Guests

Colm O’Shea Senior Leader - Marketing & Digital Growth, BCG

Elliot Wood Performance Lead, Digitas UK

John Read Content Manager, DLA Piper

Major themes discussed include leveraging audience data more effectively, adopting creative messaging, developing partnerships and events, implementing emerging technologies thoughtfully, focusing on the full customer experience, continually optimising approaches, and proving marketing’s overall impact. With privacy regulations tightening, B2B must rely more on first-party data and strategic audience identification like B2C has done. The experts provide perspectives on how B2B brands can learn from B2C innovations to connect meaningfully with customers.