The End of B2B GTM as We Know It
How has AI changed the way you approach marketing?
We’ll open by exploring how AI is reshaping day-to-day marketing work, from content and targeting to measurement and personalisation, to understand how each of you or your teams are experiencing this shift in practice.
Historically, how do you balance demand creation and demand capture (top and bottom of the funnel activities)? How are AI and personalisation at scale influencing this balance?
This will look at how you manage the tension between long-term brand and short-term pipeline, and whether AI-driven targeting is changing where marketers invest their focus.
If AI can now do most of what marketers once did to reach, engage, and convert customers, what’s the role of a brand in this new world? Do we still need to care about branding, or should we rethink our entire go-to-market approach from the ground up?
Here we’ll explore how brand identity and emotional connection evolve when technology handles much of the execution, and whether creativity, story, and empathy still matter as differentiators.
What new skills and mindsets will marketers need to stay relevant by 2030?
To close, we’ll look ahead at how the role of marketers is changing, from strategic leadership to creative experimentation, and what capabilities will define success in the next decade.
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Jessica Kao, Director, B2B GTM Transformation Advisor at Adobe
Laura Fu, Head of Revenue Operations & Strategy at DevRev
(+ 3 seats available)
May 13th 5:00 PM GMT
Online
