The Human Edge in Demand Automation

Upcoming Episode
Written By Joaquin Dominguez

An episode about how AI and automation change demand generation without eliminating the need for human strategy. The conversation should position automation as a way to remove manual work while making human judgement around category, customer, creative, and commercial priorities more important.

Core questions:

What should demand generation teams automate, and what should they deliberately keep human?
How does the marketer’s role change when targeting, activation, and optimisation become more automated?
What is the human edge in a world where every competitor has access to similar AI tools?

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Jane Fannig, Marketing Manager at Dell Technologies

  • Palmer Wallace, Senior Product Marketing Manager at Qualys

  • Misty Valdriz, S Campaign Marketing Manager at Infineon Technologies

  • (+2 seats available)


 

July 23rd 4:00 PM GMT
Online

 
 
Joaquin Dominguez
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