Is Brand the Last Moat? What's Left When AI Commoditizes Everything Else?

When every competitor can generate content, campaigns, and outbound at infinite scale, execution stops being a differentiator. This episode makes the case that brand and trust are the last defensible moat in B2B, and stress-tests that thesis with people who have to defend it in the boardroom. How do you make the business case for brand to a CFO who only looks at pipeline? Which brand metrics actually predict revenue? And is "brand" the answer, or just the thing marketers say when they run out of channels?

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Jenifer Weber, Head of Marketing at Cloverleaf AI

  • Lewis Goldman, Fractional CMO at TechCXO

  • (+3 seats available)

 

September 16th, 4:00 PM GMT
Online

 
 
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Demand Creation vs Demand Capture

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Claude Code for B2B Marketers: Automating the 80% of your job that is That’s Grunt work