ICP, Targeting and Demand Generation

As B2B marketing and sales evolve, the traditional Ideal Customer Profile (ICP) is no longer enough. In 2025, companies must move beyond firmographics and intent signals to truly understand their best-fit customers—leveraging advanced data, AI-driven insights, and deep qualitative analysis to refine their ICPs for smarter targeting and higher conversions. Join us for an in-depth discussion with leading experts in marketing, sales, and data intelligence.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Aurélien Gand, Senior Revenue Operations Analyst at Mambu

• Anna Astrom, Demand Generation Manager at Figma

• Matthieu Blandineau, Founding Product Marketing Manager at Numeral.

• (+2 seats available)

September 3rd, 5:00 PM (UK)/ 9:00 AM (PT)
Online