A practical conversation about what B2B marketing looks like when people run the loop and AI works inside it. Everyone is posting that AI will replace marketers; this panel takes the other side. We'll cover how to plan the marketing function two years out when three already feels too long, how to restructure and upskill a team in the middle of a transformation, how to prove to the board that AI is paying off once token costs show up in the budget, why the MQL no longer matches how buying committees actually buy and which signals should replace it, and how letting customers tell the story builds the kind of trust AI-generated content can't fake.
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Tamir Sigal, Chief Marketing Officer at Trintech
(+ 4 seats available)
November 24th , 3:00 PM (BST)
Online
