Getting Real Value from Intent Data: 6sense, Demandbase, and What Nobody Tells You

Intent platforms promise to tell you who’s in-market before your competitors know. The reality? Most teams pay six figures for signals nobody acts on. In this episode, we go deep on separating signal from noise: how to build ABX plays your sales team will actually run, what a realistic 90-day success plan looks like after implementation, and the honest conversation about when that intent contract simply isn’t worth it. Practical scoring frameworks, orchestration examples, and hard-won lessons from operators running intent at enterprise scale.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Craig Abramson, Senior Demand Generation Manager at ABX, Workday

• Amrit Kaur, Demand Generation Director at S&P Global

• (+3 seats available)

August 5th, 3:00 PM BST
Online