Fit Beats Intent: The New Rule of B2B Demand

Upcoming Episode
Written By Joaquin Dominguez

A direct exploration of one of Adzact’s strongest points of view: not every in-market account is worth pursuing, and not every high-fit account is currently showing intent. The episode contrasts short-term buying signals with deeper structural fit.

Core questions:

1. Why can high-intent accounts still be bad commercial targets?

2. What makes an account fundamentally “good fit” before it shows buying signals?

3. How should B2B teams combine fit, intent, and timing in their go-to-market strategy?

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Ian Martinez-Christian, Marketing Operations Manager at Tricentis.

  • Jamal Layne, Majors, Account Based Marketing Manager - Retail & Consumer Goods at Snowflake

  • Lisa Schwartz, Sr. Director, Digitate Marketing at Digitate

    (+2 seats available)


 

June 18th, 5:00 PM GMT
Online

 
 
Joaquin Dominguez
Previous

Buyer Intent Is Too Late: Why B2B Growth Starts Before the Search
Next

Why LinkedIn Leads Are Getting More Expensive, And What To Do Instead