Fit Beats Intent: The New Rule of B2B Demand

Upcoming Episode
Written By Joaquin Dominguez

A direct exploration of one of Adzact’s strongest points of view: not every in-market account is worth pursuing, and not every high-fit account is currently showing intent. The episode contrasts short-term buying signals with deeper structural fit.

Core questions:

1. Why can high-intent accounts still be bad commercial targets?

2. What makes an account fundamentally “good fit” before it shows buying signals?

3. How should B2B teams combine fit, intent, and timing in their go-to-market strategy?

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Saralee Katz, Demand Generation Manager - Nordics & Baltics at Adyen

  • Tom Kay, Sr. Digital Marketing Manager at AudioEye

    (+3 seats available)

 

June 18th, 5:00 PM GMT
Online

 
 
Joaquin Dominguez
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