Digital Strategy in Complex B2B: Navigating Multi-Channel Targeting and Brand Identity

 Digital Strategy in Complex B2B: Navigating Multi-Channel Targeting and Brand Identity

This episode explores how B2B marketers are rethinking digital strategy across multiple channels while balancing brand, targeting, and organisational complexity. We’ll discuss how to build strategy from the ground up, decide between large accounts and fast-growth challengers, and adapt tactics to different markets and personas. The conversation will also touch on how to get the most from channels like LinkedIn, YouTube, and regional platforms, while avoiding wasted spend and managing agency or internal constraints.

Host

• Joaquin Dominguez, Head of Marketing at Adzact

Guests

• Amelia Taylor, Global Campaigns, Demand Generation Manager at ConnectWise

• Bianca Bulat, Channel Marketing Manager at NICE

• Katie Kukwa, Digital Marketing & External Communications Manager at dsm-firmenich

• Bhavik Patel,

  (+1 seat available)

October 16th 5:00M (UK) / 9:00 AM (PT)
Online