Demand Creation versus Demand Capture

Dive into demand generation by leveraging multi-channel strategies. In this episode, we’ll explore how LinkedIn sequential targeting, sponsored thought leader ads, and conversational ads can supercharge your campaigns. Learn how email personalization can complement these tactics for deeper audience engagement. We’ll also discuss testing on platforms like Reddit and maximizing performance through AI-driven personalization and predictive analytics. Uncover how to create cohesive, impactful campaigns that work seamlessly across LinkedIn, Clay, Reddit, and beyond.

 

Host

  • Joaquin Dominguez, Head of Marketing at Adzact

Guests

  • Ellen Marken, Lead Marketing Manager at Synergy Learning

  • Emily Hughes, Head of Growth at Crux

  • Jill Wise, Senior Marketing Propositions Manager at Mitie

  • (+2 seats available)


 

August 22nd 3 PM (UK) / 8 AM (PT)
Online

 
 
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Demand Creation versus Demand Capture

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Behavioural Science in B2B Marketing with Nancy Harhut