AI Enablement and the Limitations You Have to Work With
In this episode, we’re digging into what AI enablement really looks like inside modern B2B marketing teams, where it’s making a difference and where it still falls short.
We’ll explore how AI is being used today across content creation, CRM workflows, testing, personalization, and ideation. But beyond tools, we’ll ask the bigger questions: What does it take for AI to actually deliver value in your team? What gets in the way? And how do you avoid treating it like a silver bullet?
Key topics we’ll cover include:
Where AI adds real value: From CRM logic to creative workflows, how teams are using AI in practical, effective ways today
The biggest blockers: Why bad data, unclear processes, or lack of readiness still limit AI’s potential in many orgs
Human-in-the-loop best practices: How smart teams are combining AI with brand strategy, copywriting, and quality control
What needs to change: The cultural and structural shifts, from knowledge sharing to prompt design, that make AI more effective across the business
This episode is for marketers, ops leaders, and strategists who want to make AI work not just as a tool, but as part of how their team operates.
Host
Joaquin Dominguez, Head of Marketing at Adzact
Guests
Alexander Walmsley, CRM Marketing Manager at Multiverse
Rob Maiale, Associate Director, Digital Content and Inbound Marketing at Precision for Medicine
(+3 seats available)
June 19th 5:00 PM (UK)/ 09:00 AM (PT)
Online
